DEADLINE ADVERTISING

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Client: Electronic Arts
My Sims Racing
Campaign: Website

THE CHALLENGE: Develop a site for the latest game in Electronic Arts’ MySims series, as well as support multiple languages and custom content for international markets. Spotlight the irreverent character of the game in an engaging way, and at the same time make the site SEO optimized.

THE SOLUTION: Deadline designed and developed a Flash/HTML hybrid site, integrating in-game videos throughout the fabric of the site, along with all EPK information. The site is organized into top and bottom sections, with the top containing all of the fun elements of the game and the bottom being consistent across all sections, as well as containing all EPK information. The top half of the site features a rotating Flash environment where users can see options for customizing their own car, learn racing strategies, meet the racers and watch videos of in-game play. The bottom section contains EPK information, including info about the game, news, screenshots, wallpapers, buddy icon downloads and more. This hybrid approach provides an exciting and fun preview of the game up top, with easily accessible EPK content below.

 

Client: Feld Entertainment
Client: Ringling Circus Game
Campaign:Website and Games

THE CHALLENGE: Create a Ringling Bros. game site for kids to keep them engaged in the brand and ensure return visits to the site, as well as educating them about the animals and performers in the Ringling Bros. and Barnum & Bailey circus.

THE SOLUTION: Deadline designed and developed a beautiful, fun and immersive game site where users can Create Their Own Circus. This Flash experience is comprised of six mini-games based on actual Ringling Bros. performances, designed to test balance, memory, timing skills and more. Users train circus animals and performers (including an Elephant, Tiger, Horse, Juggler, Clown and Trapeze Artist), making sure they get enough food and training to stay fit and happy. After training up the animal or performer to a high skill level, they can appear in a full circus performance, which the user can customize and send to their friends. Guests can continue to come back to the game over time to level up and refresh their performances.

 

Client: Walt Disney Studios Home Entertainment
Campaign: Brand Identity, Website, and Mobile Site

THE CHALLENGE: To build a site that would combine 3G cellular phone technology with a new fusion of storytelling-media to unify the brand across print, interactive, and mobile platforms. The site had to allow users to access the comic and the promotional site from their computer or iPhone.

THE SOLUTION: Deadline created a thematic logo, an hourglass with wings, that ties the campaign together. Further, we created a H.U.N.T Headquarters site to recruit new ‘agents,’ a.k.a. readers, where they can learn about the organization, watch videos, take a recruitment quiz, receive news, and forward links. As a special feature, iPhone users can download exclusive episodes of the comic from the Apple Store.

 

Client: Buena Vista Pictures Marketing
Campaign: Theatrical, International and Domestic Home Entertainment Websites, and International and Domestic Online Advertising.

THE CHALLENGE: Create an all-encompassing interactive campaign to promote the film and carry the message seamlessly across all of the digital panels.

THE SOLUTION: The campaign targeted families with children under the age of eleven by using rich media banners, page takeovers, an official site and a promotional site “Bolt Across America”. On opening day, Movietickets.com was skinned to promote Bolt. This takeover included floating banners, rich media streaming video ads and custom backgrounds. The ads in this campaign also included a ticket widget which allowed users to search for show times and locations in the banner. Deadline developed an engaging website by creating a 3D map of the US complete with a fly through to the different locations in the story. At the locations the user is greeted by the characters from the film and introduced to content including a suite of games and promotional campaigns. Deadline carried the campaign through to the Home Entertainment launch and adapted the creative and content to suit the needs of the Home Entertainment audience.

 

Client: Buena Vista Pictures Marketing <br>
Campaign: Branding and Identity, Website, Microsites, Original Content, interactive media campaign.

THE CHALLENGE: Re-launch one of Walt Disney’s favorite brands from the ground up. Re-invent the brand and make it relevant to today’s teachers needs, showcase the products and provide teachers with tools they would use to engage, inform, and inspire their students.

THE SOLUTION: Deadline designed a program that built the brand across the digital medium and its components. Including an eCommerce and marketing site that showcases how the educational products are used to develop the minds of students. The site integrated products with online supplemental materials and tools for teachers to augment their programs. The key features of the site are the Interactive Teaching tools, like the original animated piece The Electoral College that explains how the Electoral College works. Additional tools are being rolled out on a regular basis, coming up next is the original series "Bill Nye's Solving for X" sold exclusively on the iPhone and presented for free on the site.

Client: Feld Entertainment
Campaign: Website, Application Development, eCommerce

THE CHALLENGE: Feld Entertainment approached Deadline to do a complete website redesign for Ringling Bros., Barnum & Bailey. The website needed to be completely overhauled, redesigned and updated for Web 2.0, replete with rich media and entertainment to build family anticipation for the circus. The challenge was to keep the site entertaining and fully interactive, yet still fast and easily loadable.

THE SOLUTION: We worked tirelessly to develop a flash/html hybrid solution that served the promotional, content management, and sales needs, while giving the user an engaging experienced that renewed and strengthened their connection with the timeless brand. The site features include “The Circus is Coming to Town!” interactive experience, a fully dynamic interactive media player, a Circus Train tour map using customized Google Maps Technology, “My Itinerary” a planning tool for the scheduling/ticket system, “Build Your Own Circus,” a desktop train widget, the Fun Zone, and a fully dynamic site framework tailor-made for Ektron content management system. The site was launched on Aug 1.

 

Client: Sony Pictures Home Entertainment
Campaign: Full Print Campaign; Key Art, Packaging, Magazine Ad’s, Collateral

THE CHALLENGE: To create a full campaign that would appeal to the primary target audience, 13-49 year old females and to the fans of the film stars and would tell the story of this hysterical comedy.

THE SOLUTION: Deadline created a full campaign that included the one sheet key art; DVD, Blu-ray and UMD packaging; along with several magazine ads. We turned the artwork into a reflection of the hilarious and sexy movie with the girls posing on the lawn of their sorority house, while Shelley (Anna Faris) stands in front to lead the pack. We changed the look from the theatrical Key Art to make it more effective for the home entertainment campaign and the consumer appeal. The goal was to showcase and highlight all the characters to show off the girl’s new makeovers, wardrobes, attitudes and their newly remodeled house in preparations for Rush Week. Also, featured on the collateral elements of this campaign are screenshots of the popular scenes in the movie that shows off the fun nature of the film.

 

Client: Walt Disney Studios Home Entertainment
Campaign: Website, Widget, Online Advertising

THE CHALLENGE: Build a special kind of site. One that would not only anticipate the high-def release of the 15th Anniversary Special Edition DVD and Blu-ray with a fresh look and feel, but also give core fans something extra that they haven’t seen before.

THE SOLUTION: A micro-site with a one-of-kind Nightmare Widget that allows you to create your own Nightmare Before Christmas Creature, worthy of the film, and embed it in your social networking profile . Deadline created 12 all new never before seen characters for the Nightmare world. The widget allows you to select different bodies, facial features, hair or even upload your own photo to mask your face onto your new character. After you make your creature, you can email photos of them as postcards.